Our founder, Vera Khumalo-Gildenhuys, launched “Digital Dialogue” to give SMEs access to top-tier marketing services. By 2019, we expanded into enterprise and supplier development in light of the financial challenges they faced.
In 2019, Vera pinpointed a recurring challenge among SMEs: the chasm between marketing promises and tangible sales. To bridge this gap, she innovatively blended our existing marketing services with business development and sales coaching. This was not only strategic but holistic, ensuring that businesses not only present themselves well but also drive revenue effectively.
From refining brand perception and bolstering their market presence, right through to actual revenue realisation. With the introduction of the “Access to Market” programme under S2B Ignite, our commitment to SMEs was further reinforced. This programme, in a short span of 4 years, has been a beacon of support for over 400 SMEs, reflecting our dedication and industry impact.
Each with their profound experience in forging substantial sales pipelines for major corporates or personally managing their SMEs, offers a wealth of practical, actionable insights.
Even as we’ve expanded and diversified since our inception, our ethos remains unwavering: purposeful service. Our tagline, “We Purposefully Serve People”, encapsulates this commitment. We pride ourselves on being an accessible agency for SMEs, catering to their comprehensive needs, be it a total branding overhaul or crafting an effective company profile.